GM Marketing

Putting brands in motion

Industry Retail and Wholesale | Region Northen Ireland

Read the video transcript

At GM Marketing, we combine distribution expertise with marketing capabilities to not just get our clients products onto shelves, but to also promote their brand in the markets. We play a crucial role in helping these brands, with specialist knowledge of Northern Ireland's unique role as a gateway between the EU and the UK. Here at GM Marketing we're an FMCG business, meaning we work in fast moving consumer goods. And by its very nature, that means we have to be a dynamic company. And to help us facilitate that, we need to have a dynamic and responsive bank to work with us to move with that market. There are several synergies between ourselves and Barclays as a bank. They need to be able to respond to our brands and our customers in an agile and responsive way. And Barclays are very approachable and quick to respond to any of the needs we have. They consistently showed the ability to be able to put their heads together to make things happen, backed by the resources that they have as a large financial bank. In our experience, they never just had one way to do things. Any time I presented them with a problem, they came at us with several different solutions to help try to find the best way forward. So I think it’s probably best summed up in a recent conversation I had with James where he described the relationship with Barclays as the personal touch of a local bank with the major resources of a global brand. That really resonated with me because every customer I have has different requirements, but at a very minimum, they demand service, agility, and responsiveness. In Barclays, we pride ourselves on being a relationship bank. And we're structured such that we make sure we have the right people speaking to our customers at the right time about the right products. GM Marketing operate in the FMCG sector, which is very dynamic and very fast moving, probably slightly different to a bank. So as a relationship team, we need to be able to understand that and adapt accordingly. I feel very fortunate to have had a banking partner like Barclays. We have the confidence that they can help us with any challenges that we encounter as we move forward.

Read the GM story

How we’ve supported GM Marketing

Find out how we could support your business

Read the story

Northern Ireland-based GM Marketing has built a leading role in fast-moving consumer goods (FMCG). As well as offering comprehensive distribution services to leading grocery brands, their marketing capabilities help promote products in a competitive retail market.

Northern Ireland has a unique position as a gateway between the EU and Great Britain, and GM Marketing understand how to help navigate a complex regulatory landscape to help brands put products on the shelves. In recent years, they have also executed an ambitious acquisition strategy, which was key to accelerating their growth.

With our big picture banking approach and flexible lending solutions, we are supporting GM Marketing in an agile and responsive way, helping them respond quickly to evolving opportunities in a dynamic sector.

How we’ve supported GM Marketing

We are committed to supporting GM Marketing’s ambitious growth strategy with responsive banking services that go beyond operational banking to provide a big picture view of opportunities for future expansion.

We seek to connect them with the solutions they need to respond with agility in a dynamic sector, while offering a banking relationship that can support their long-term goals. GM Marketing have exciting plans ahead, and we look forward to being their corporate banking partner in the next phase of their growth journey.

The FMCG sector is very dynamic and fast moving. We need to be able to understand that and adapt our solutions accordingly. Making sure we have the right people speaking to our clients at the right time, about the right solutions.

Stephen Allen

Relationship Director, Barclays Corporate Banking

Barclays are very approachable and quick to respond to our needs. They consistently show the ability to put their heads together and make things happen.