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Bluestone National Park Resort

Bluestone National Park resort: A free-range future

Taking steps to growing more sustainably

As a family and employee-owned luxury holiday resort in the heart of Pembrokeshire, southwest Wales, Bluestone National Park Resort has always held a strong commitment to protect and enhance the countryside around it – as well as a desire to grow as a business.

So when the business sought finance to invest for expansion and to become more energy self-sufficient, it turned to Barclays for a solution.

Bluestone National Park is a family and employee owned, five star luxury holiday resort in Pembrokeshire, southwest Wales. The park was the dream of our owner and founder William MacNamara, a farmer by trade who spent his childhood on the banks of the Clyde estuary and along to create an iconic Year-Round holiday venue. Following 14 years of detailed planning and a planning battle which would deterred most, Bluestone National Park was opened on July the 18th, 2008.

Fast forward to today, and Bluestone National Park is now a thriving destination, employing more than 850 people and with more than 420 lodges, cottages and studio apartments across more than 500 acres of ancient woodland and voting farmland.

A major part of our philosophy, and this was very much part of William's dream all those years ago. It's what we call our free range future. We believe it's our duty to run our business in a sustainable and responsible manner. For example, we have already reduced our market based scope 1 or 2 emissions by 92% through initiatives such as transitioning our fleet to EV, moving to bio LPG known as bio propane, and changing the way we service biomass boilers, making them more efficient.

In addition, we're in the process of building a solar park, which we project will reduce scope three emissions around the distribution of electricity by 30% and we're exploring the potential to add wind turbines to the site.

As the world began to emerge from Covid 19. We decided we wanted to invest further in both the expansion of Bluestone National Park and in our desire to be more sustainable.

Our driver was to meet high environmental and sustainability focussed standards that help towards protecting and enhancing the local area and community. As a business, we have a vision to be energy self-sufficient ten years from now and to be net zero by 2040. So this was an important investment in terms of our approach to ESG, but it was also an important business decision from a finance point of view.

We wanted to be in a position to purchase less renewable energy by generating more of our own and we estimated that the investment in generating renewable energy would pay for itself within 3 to 4 years, while immediately enabling us to cover up to 30% of our own annual electricity usage to enable us to move forward. We secured a syndicated finance facility from Barclays and the development Bank of Wales.

Our industry expertise, scale and reach enables us to support our clients so the energy transition and foster social and sustainability related developments globally. We're delighted to have been able to support bluestone as it continues to invest. His commitment to becoming more sustainable. It was really the next stage in our ongoing relationship that has seen us work closely with bluestone at many stages of its evolution, from providing all of its transactional banking services and deposit solutions to our Barclaycard payment solutions right through to refinancing and now a sustainability linked finance solution.

Working with a banking partner like Barclays has been hugely beneficial to us as a business, not just in terms of this latest investment but throughout our entire relationship. Looking forward, we have plenty of ambitious plans for further expansion, including a potential investment in battery storage and wind turbines to further our sustainability journey. We have a great working relationship with Barclays and hope that they will be with us throughout that journey.

Working with a banking partner like Barclays has been hugely beneficial to us as a business, not just in terms of this latest investment, but throughout our entire relationship. Due to the length and breadth of that relationship, Barclays is able to understand our trajectory as a business; to understand the peaks and troughs we might face along the way – and to help us react to those with our longer-term objectives in mind.

Giles McNamara

Finance Director, Bluestone National Park Resort

How we’ve supported Bluestone National Park Resort

Bluestone National Park is a long-standing client of Barclays. Over the decade-long relationship, we have supported their expansion by financing the construction of new lodges and the customer-favourite adventure play area, the Serendome. Improvements like these have supported their growth, and they now welcome over 150,000 guests per year.

Through our big picture strategy, we are focused on being more than a banking partner to our clients. Using data, technology and industry expertise we deliver leading insights, reveal new opportunities and foster development for our clients. For Bluestone, this approach enabled us to support them through the energy transition and deliver social and sustainability-related growth.

This was really the next stage in an ongoing relationship that has seen us work closely with Bluestone at many stages of its evolution – from providing all of its transactional banking services and deposit solutions, to our Barclaycard payment solutions, right through to refinancing and now this sustainability-linked finance solution.

Simon Vittle

Relationship Director, Barclays Corporate Banking

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